The AI your competitors are already talking to — demystified for executives and C-level leaders who need to understand what's real, what works, and where to start.
Hosted by Farid Kheloco · Purely Works
Every step is designed to compound on the last. Most executives start with the webinar and know within 90 minutes how far they want to go.
A live 90-minute walkthrough of Claude — install it, use it, connect it to your tools, and map your company's first AI move. No buzzwords. Real demos.
A 12-week small group of 8–12 executives, 1 hour per week live with Farid. Hands-on exercises, peer learning, Q&A, and recordings. Applications reviewed on a rolling basis — cohort currently full.
A 3-week engagement that produces your company's complete AI blueprint: landscape map, policy, 7-pillar assessment, and a 12-month roadmap with executive briefing. Webinar alumni receive an exclusive rate — details shared during the session.
You've heard about AI but haven't made it part of your daily workflow.
Your team is using AI tools you didn't approve — and you don't have a policy.
You need to understand AI before you can lead an AI initiative inside your organization.
You want a real strategy — not another vendor pitch about what AI "could" do.
Who built it, what it does differently, where the productivity gains are real, and why getting this right in 2025–2026 is a strategic advantage — not a technology question.
Install Claude Desktop, run your first real conversation (meeting debrief, email draft, contract review), and create a Project — your persistent AI workspace with memory and custom context.
Use Projects as a team co-working layer. Connect Claude to your tools via Connectors (Google Drive, Notion, and more). Set up Skills for recurring tasks. Brief intro to Claude Code for your tech team.
Shadow AI: the tools already in use at your company. What an AI policy must say. The crawl → walk → run deployment framework. How to know if you're ready for a full AI Audit.
The webinar is the foundation. The cohort is where you put it to work. One hour per week, a small group of executives applying Claude to their actual businesses — with Farid in the room to answer every question in real time.
Sessions are capped at 12 executives. Recordings go out within 24 hours. You can ask anything — there's no such thing as a dumb question in a room of peers who all have the same one.
The executives who figure this out first will set the direction. The ones who wait will follow.
AI adoption is happening inside your company right now — with or without a plan. The question isn't whether to engage; it's whether you'll lead the process or react to it.
90 minutes, no commitment, real takeaways. If you want to go deeper after that, we'll be there.