Step 1 of 4 — Donor Engagement
Appeal Brief
Enter campaign goals and donor segments to generate a year-end appeal package. The demo is pre-loaded with a Brightpath Foundation scenario — click the button to see it in action.
Annual Fund Appeal Brief
Step 2 of 4
Campaign Strategy Analysis
AI analyzed your segments and calibrated messaging and ask amounts per group
Analysis Scores
Calculating...
Key Signals Detected
✓ $25K match is powerful urgency✓ Marcus story tested well⚡ Lapsed donors need personalized ask◎ Email 3 = urgency + match deadline
Quick Metrics
Campaign Goal
$180,000
Match Window
Nov 15–Dec 15
Segments
4
Step 3 of 4
Appeal Package
Multi-channel appeal with segment-specific asks and email sequence
Key Outputs
Email 1 — Nov 1: The Story
Lead with Marcus. No ask in first paragraph. Build the why before the what. CTA: 'Make your gift before Dec 31 — and double it with our board match.'
Email 2 — Nov 20: The Match
Lead with the $25K matching gift opportunity. Urgency: Dec 15 deadline. Segment-specific ask amounts (small: $250, mid: $1,500, major: $7,500+).
Email 3 — Dec 28: Last Call
Urgency + impact. 'You have 3 days. Here's what your gift does.' Hard deadline. Donor-specific prior gift referenced.
AI Draft Output
Step 4 of 4 — Results
Summary & Impact
Here is the time recovered and the business impact of running this tool at scale.
Outcome
✓ Appeal Package Complete — 4 Hours Saved
A full annual fund appeal package — email sequence, segment-specific asks, and matching gift strategy — built in under 3 minutes.
Campaign Goal
$180,000
Email Touches
3
Time Saved
4 hrs
This took under 2 minutes. Manually, it would take hours. Ready to deploy this inside your organization?
Book 30 Minutes with Farid →