Step 1 of 4 — Donor Relations
Step 1: Lapsed Donor Segment
Describe the lapsed donors you want to re-engage. The demo is pre-loaded with a Brightpath Foundation scenario — click the button to see it in action.
Paste donor history, last gift date, giving level, or describe the segment
Step 2 of 4
Step 2: Lapse Analysis
Analyzing giving patterns and drafting re-engagement strategy…
Analysis Scores
Calculating...
Key Signals Detected
✓ Strong impact story available✓ Personalization hooks identified⚠ 18-month lapse — needs soft approach
Quick Metrics
Reactivation Score
74/100
Lapse Window
18 months
Step 3 of 4
Step 3: Re-Engagement Sequence
Review your personalized 3-touch outreach below
Key Outputs
Email 1 — We Miss You
Warm, low-pressure message acknowledging their absence and sharing a recent impact story. No ask.
Email 2 — Impact Update
Specific update on a program they funded previously, showing their dollars at work. Soft ask.
Email 3 — Special Invitation
Personal invite to an event or behind-the-scenes update. RSVP ask with embedded giving option.
AI Draft Output
Step 4 of 4 — Results
Summary & Impact
Here is the time recovered and the business impact of running this tool at scale.
Outcome
Re-engagement campaign drafted
3-touch sequence tailored to lapse window and giving history.
Avg Reactivation
3×
Open Rate Lift
42%
This took under 2 minutes. Manually, it would take hours. Ready to deploy this inside your organization?
Book 30 Minutes with Farid →