BY APPLICATION ONLY

The AI for Leaders Cohort

A 12-week private program for executives ready to go beyond the basics. Small group. Real work. Farid-led. Applications reviewed on a rolling basis.

Cohort Currently Full Applications are open for the next cohort. Submit yours and we'll be in touch when enrollment opens.

$2,997 one-time — all 12 weeks — no payment required to apply

What's included

Everything you need. Nothing you don't.

This isn't a course platform. It's a working group with structure, accountability, and Farid in the room every week.

12 live sessions

1 hour/week on Zoom with Farid and your cohort. Recordings for everything. Miss one? You won't fall behind.

8–12 executive peers

A deliberately small group. Everyone's at a similar level. The peer learning is half the value.

Your agentic brain, built

By week 3 you have a working personal AI system connected to your actual tools. Not theory.

Async Q&A

Between sessions, post questions and get responses from Farid and the group. No waiting until next week.

Lifetime access to recordings

Every session archived. Rewatch, share with your team, build on it long after the cohort ends.

Priority access to PW

Cohort alumni get first access to new services and discounted engagements. Being early has advantages.

Fit & selection

We select for people who are ready, not curious.

The cohort only works if everyone in the room is committed. We're honest about who this is built for.

This program is for executives who
  • Make decisions every day that AI should be helping with — and aren't satisfied with ChatGPT's generic answers
  • Can commit 1 hour per week to a live session (non-negotiable)
  • Want a small, high-signal peer group, not a course platform with 10,000 students
  • Are ready to build, not just learn
This program is NOT for
  • Executives looking for a motivational keynote or overview webinar
  • Anyone who wants to "explore" AI passively — we build from week one
  • People who can't commit to the full program — the peer group depends on everyone showing up

Looking for an overview? Try Claude Unpacked — it's free.

The program

12 weeks. Built around your real work.

Each session is 60 minutes. Each week has a clear deliverable — something you actually use after the call ends.

Week 1 Your AI Baseline

Map your current workflow. Identify your top 5 highest-leverage decisions. Run your first real business prompt — not a demo, your actual work. You leave with a clear picture of where AI can make the biggest difference for you specifically.

Week 2 The Executive Prompt Stack

The 10 prompts every executive should have. Writing, editing, analyzing, deciding — with Claude as a second brain. You'll have a personal prompt library you can use and extend for the rest of your career.

Week 3 Building Your Agentic Brain

Connect Claude to your real tools: calendar, email, documents, notes. Build the memory layer that makes AI know your context. By end of this session you have a working system — not a prototype.

Week 4 Meeting Intelligence

AI-assisted prep, real-time capture, automatic follow-up. Reclaim 5+ hours a week from meetings. This week generates the fastest ROI of the entire program — most people feel it the same day.

Week 5 Strategic Thinking with AI

Competitive analysis, scenario planning, decision memos. How to argue with your AI and make it sharpen your thinking. The goal isn't agreement — it's a cleaner, more pressure-tested view of your actual options.

Week 6 Communication at Scale

Emails, updates, proposals — drafted in 10% of the time. Build your voice so AI sounds like you. We work through the calibration process that makes AI stop sounding generic and start sounding right.

Week 7 Your First Scheduled Agent

Set it and review the output — not the work. Automations that run without you watching. You build one scheduled agent this week: something that monitors, analyzes, or produces a report on a recurring basis.

Week 8 Your Team's AI Playbook

How to introduce AI to your team without resistance. The internal pitch, the policy, the first 30 days. This session is about multiplying your ROI by making the people around you faster too.

Week 9 Custom Workflows (Part 1)

Design a workflow unique to your role. Peer feedback on what you've built. This is where the cohort becomes a design partner — other executives have faced similar problems and can shortcut your thinking.

Week 10 Custom Workflows (Part 2)

Refine, launch, document. What "done" looks like for an executive AI workflow. You leave with something that runs reliably — not a demo you have to rebuild from scratch next month.

Week 11 Peer Showcase

Each member presents their #1 win from the 10 weeks. Group critique and iteration. This is often the most valuable session of the cohort — seeing what other executives built and why it worked.

Week 12 Scale and What's Next

Making AI-led operations outlast you. Positioning yourself as an AI-forward executive. Life after the cohort. We close with a personal 90-day plan built for you — not a generic next-steps list.

Apply now

Apply for the Next Cohort

Thoughtful answers preferred over long ones. We review applications personally — not with a bot.

Application received.

We review applications personally and will be in touch within 5–7 business days. Keep an eye on your inbox.

Something went wrong. Please try again or email us directly.

No payment required to apply. If selected, we'll reach out to discuss the program details and next steps.

Common questions

Before you apply

When does the next cohort start?
We run 2–3 cohorts per year. Accepted applicants are notified 2–3 weeks before the cohort begins. Submitting early improves your odds of being included in the next one.
How long does the application review take?
We review applications weekly. Most applicants hear back within 5–7 business days.
What's the time commitment?
1 hour per week live. Another 1–2 hours optional for async exercises. We design it to be high-ROI, not high-burden. Most executives find the weekly session becomes the most productive hour of their week.
What's the cost if I'm accepted?
$2,997 one-time payment — covers all 12 weeks. No monthly billing, no auto-renewals, no upsells. One investment, one program.
What if the cohort isn't right for me after I start?
We have a 2-session trial period. If it's not a fit within the first two weeks, we'll refund your first month, no questions asked.
AI for Leaders · By Application Only

Ready to apply?

Thoughtful answers, 15 minutes, rolling review. Applications for the next cohort are open now.