A dedicated proposal manager, writer, and designer run your pursuits under your name, from go/no-go to submission and interview, so your principals review instead of write.
Firms rarely lose pursuits for lack of qualifications. They lose them to firms with the same qualifications and a proposal team that never stops.
The PM who should lead it is on site all week. A principal opens the solicitation at 9 p.m., builds the compliance checklist herself, and hands out sections on Monday. Two weeks of senior time are gone before a paragraph is drafted.
The marketing coordinator is placing résumés while a principal is still reworking the approach section. Compliance gaps surface at the end, when there's no time to fix them well. What goes out shows the deadline, not the firm.
Not because the firm isn't qualified. Because the last pursuit stretched the team thin, and nobody had the bandwidth to write this one well. The pursuits you decline are usually the new agencies and new scopes that would have grown the firm.
The firms making shortlists aren't more qualified than you. They have a proposal team that never stops. Now you can have one without building it.
A lane is a dedicated proposal manager, writer, and designer running one pursuit at a time, end to end, under your name. You keep the decisions and the sign-off. Everything else moves off your desk.
The RFP dissection, compliance matrix, outline, and assignments happen on our side. Your senior people read drafts and make calls, which is the part only they can do.
Written in your voice from your library, laid out in InDesign, and checked against the evaluation criteria before they leave. The ~63% won-or-shortlisted rate is built on that discipline.
A proposal manager, writer, and designer for less than the loaded cost of a single in-house proposal manager, with no hourly billing. Scope and terms are set on a short call.
| Build it in-house | Hire a proposal consultancy | Open a lane | |
|---|---|---|---|
| The team you get | One proposal manager, once the search is done. Design and QA still land on marketing. | A senior consultant per pursuit. Your team still supplies the content and the layout. | A proposal manager, writer, and designer, on every pursuit. |
| Who runs the process | Your principals and marketing. | Shared. You still chase inputs and own the schedule. | We do. You review and approve. |
| Your principals' role | Write, format, chase. | Write. The consultant edits. | Read, decide, sign off. |
| Between pursuits | The salary continues. | Nothing happens. | Your library, résumés, and boilerplate get sharper for the next one. |
| When the pipeline spikes | Hire again, or say no. | Re-engage per pursuit, if they have capacity. | Add a lane for the season. Hand it back after. |
| Cost shape | Salary plus benefits, fixed. | Per pursuit, often per hour. | One flat monthly number. No hourly billing. |
Nothing we produce says Purely Works. We work in your templates and your channels, and every draft, template, and the knowledge base we build for you is yours from day one. We don't publish client names, agency names, or contract titles, including on this page.
Every lane runs the core five on every pursuit. The rest are scoped on the call and switched on when you want them.
A dedicated proposal manager owns the schedule, the meetings, the assignments, and the checklist, so nobody on your side has to.
Every requirement, evaluation factor, and page limit mapped to a section and an owner before drafting starts.
Approach, past performance, key personnel, and narrative sections in your voice, drawing on your library, with SME-driven technical approach sections where the RFP calls for them.
Covers, layouts, org charts, and graphics that look like the firm, laid out in InDesign and delivered print-ready and portal-ready.
A pink-team read of the draft and a red-team review of the laid-out proposal, both scored against the evaluation criteria, so gaps are found before the evaluator finds them.
Fit, capacity, incumbent strength, and win probability scored before you commit, plus who to bring on as subs, or who to join as a prime.
Win themes and differentiators aligned to the evaluation criteria and to what your firm can actually prove, before anyone drafts a paragraph.
Questions to the agency tracked; partner and sub inputs requested, collected, checked, and formatted to your standard so the designer can drop them straight in.
Forms, assembly, final QA, and the upload or delivery, on time, with a checklist you can see.
Presentation deck, anticipated questions, and rehearsal support for the shortlist interview.
Already have a contracts person who owns the RFIs, or a designer you like? Keep them. Working alongside your people lets us move faster, and their throughput multiplies.
One lane runs one proposal at a time. Small pursuits clear in days, so a lane often clears several in a month. A large prime pursuit takes the whole lane. Add a lane for the busy season and hand it back after.
We load your past proposals, résumés, and project sheets into a knowledge base you own, and learn your voice and your review process. Proposal one reads like your firm. Proposal ten is faster than proposal one.
Over the first few pursuits together, cycle times drop as the library fills in.
Numbers from pursuits this team has run on our clients' behalf. Every submission goes out under the client's name, so you won't find agency names, contract titles, or client firms on this page. The numbers are what we can show.
Won-or-shortlisted rate is the share of decided competitive submissions won or advanced to the shortlist or interview stage; in-progress and under-evaluation pursuits excluded. Program values are agency-stated ceilings, shared across awardees, not guaranteed awards.
"Outstanding work. To generate two great-looking proposals at the same time is amazing."
"We submitted our SOQ for a challenging IDIQ pool, on an unusual schedule, and the team made it as comprehensive and thorough as it could possibly be."
"The final SOQ was sent and accepted by the agency. The team was very responsive with the AI-generated and human-written content and pulled it all together graphically."
Scope and terms are set on a short call, based on how many pursuits you run, which modules you hand us, and what the work costs you today. No hourly billing, whichever door you take.
Send the solicitation. We come back with what we'd cover, how fast we can turn it, and a quote for that pursuit alone. The lowest-commitment way to see the team work.
Send us the RFP →A defined set of proposals over a fixed window, so you see the writing, the design, and the process on real pursuits before committing to a lane.
Book a call →A dedicated team running one proposal at a time, month to month. Add lanes for the busy season and hand them back when it passes. Your knowledge base compounds with every pursuit.
Book a call →More questions, including subs, low-volume firms, and work outside construction? Read the full FAQ
Nothing confidential needed. Tell us the agency, the due date, and roughly what's being asked for, and a proposal manager will come back with how we'd run it and what it would take.
A proposal manager will reply with how we'd run it and what it would take. If the deadline is tight, book a call and we'll talk it through live.