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Free Executive Webinar

Claude Unpacked

90 minutes. No slides full of buzzwords. Just a real walkthrough of the AI tool every executive should understand — and how to use it in your company starting this week.

Date: Coming soon — register to be notified
Duration: 90 minutes + Q&A
Format: Live on Zoom
Cost: Complimentary
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What you'll walk away with

Not theory. Working tools.

Claude installed on your desktop

We walk through installation live. You'll have it running on Mac or Windows before the session ends.

3 real workflows you can use this week

Meeting debriefs, email drafts, contract review — specific prompts you'll actually use, not hypothetical scenarios.

A Claude Project set up for your team

We'll show you how to build a persistent AI workspace with memory, custom instructions, and shared company context.

A framework for your company's AI roadmap

How to evaluate where AI belongs in your operation — and what to do first, before deploying anything at scale.

A clear next step

Whether that's joining the cohort, booking an AI Audit, or implementing what you learned on your own — you'll leave with a specific path forward.

Curriculum

The four modules

90 minutes structured as 4 focused sessions. Every module includes live demos — not just slides.

01
15 min
What Is Claude and Why Does It Matter?
Context before tools. We cover who built Claude, why Anthropic is different from OpenAI and Google, and what the research actually says about AI productivity gains in knowledge work. Then we get honest: where the gains are real, where they're hype, and what's at stake if you wait.
  • Who built Claude and the Anthropic safety-first approach
  • Claude vs. ChatGPT vs. Gemini — an honest comparison
  • Where AI productivity gains are documented (and where they're not)
  • The shadow AI problem: tools your team is already using without a policy
02
25 min
Getting Set Up
Live demo
Screen-share walkthrough from install to your first real task. We don't demo a toy prompt — we do a meeting debrief, an email draft, and a contract risk summary using actual Claude.
  • Installing Claude Desktop on Mac and Windows
  • Your first conversation: meeting debrief, email draft, contract review
  • Claude.ai chat vs. Claude.ai Projects — what's the difference and why it matters
  • Creating a Project: your persistent AI workspace with memory
  • Setting custom instructions so Claude understands your business
03
25 min
Going Deeper with Claude
Demo + concepts
Projects as a co-working layer for your team. External tool connections. Prompt templates (Skills) for recurring work. A brief executive-level introduction to Claude Code — not to use it yourself, but to know when your tech team should.
  • Using Projects as a team AI workspace: uploading SOPs, documents, context
  • Connectors: linking Claude to Google Drive, Notion, and other tools
  • Skills: creating prompt templates for recurring tasks (write once, use always)
  • Claude Code: what it is, what it can build, when your company should care
04
25 min
Your Company's AI Roadmap
The strategic session. We cover the pattern that fails ("let's buy a tool"), the pattern that works (Understand → Assess → Deploy → Expand), and what your company needs before it can deploy AI responsibly — including the minimum viable AI policy.
  • Shadow AI: how to find the tools already in use at your company
  • The minimum viable AI policy (3 sections every company needs)
  • Crawl → walk → run: a practical deployment framework
  • How to evaluate if you're ready for a full AI Audit
  • Your two paths forward: cohort or full engagement
Your host

About the instructor

F
Host & Facilitator

Farid Kheloco

Founder, Purely Works

Farid leads Purely Works, a full-service AI company that has deployed AI systems across AEC, professional services, education, and nonprofit organizations. He built this program because the executives who struggle most with AI aren't the ones who lack intelligence — they're the ones who never got a real walkthrough. This is that walkthrough.

After the webinar

Where you can go from here

The webinar is the foundation. These are the two paths forward for executives who want to go deeper.

Engagement · Step 03

AI Audit & Assessment

$5,000

A 3-week engagement that produces your company's complete AI blueprint: landscape map, policy, 7-pillar assessment, roadmap, and executive briefing. Webinar attendees receive an exclusive, time-limited rate — shared live during the session.

See what's included
Free · 90 minutes · Live on Zoom

Ready to understand Claude?

Register now and we'll send you the Zoom link and a reminder before the session.